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Resume Iya Chernyshova Email: Iya.Chernyshova@dowjones.com |
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SUMMARY: |
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- Iya
has over 10 years of Marketing and Web Analytical experience. She has technical expertise in database statistics
and research, complex analysis, report
preparation, programming and publishing. Very proficient in data management
using multi-dimensional and relational databases. Advanced knowledge
of web analytics and behavioral targeting software. High-level
strategic thinking, excellent analytical abilities, reporting and
presentation skills.
- Good interpersonal skills;
capable of handling multiple tasks and priorities; self-motivated;
displays initiative. High ability to understand and
quickly apply new methodologies and techniques.
- Detail oriented,
organized, enthusiastic to work in a fast paced and team oriented
environment
EDUCATION AND
CERTIFICATIONS:
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Bachelor Degree in Computer Sciences, major in Database Statistics.
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Brainbench Certified in SPSS 10
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Brainbench Certified in ASP.
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SKILLS: |
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Web Analytical Tools: Omniture, Revenue Science (former DigiMine), Web Trends,
Analog, Awstats, Clickability and DartMail.
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Statistical and Data
Mining Packages and Tools: SPSS, Clementine, SAS.
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Databases and Tools: Oracle, SQL Server, MS
Access, Query Analyzer, Toad.
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Programming Languages: SQL, T-SQL,
PL-SQL, VB, VBScript, ASP, HTML, Java Script.
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Desktop Publishing: Adobe PageMaker,
Quark Express, Adobe PhotoShop,
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Office Tools: MS Word, MS Excel, MS
Power Point.
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Operating systems: Windows NT/2000/XP, Unix, Linux and Macintosh.
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02/01/2004 – present Dow Jones & Co., NJ http://www.wsj.com/
Customer Intelligence Department
Sr. Web Analyst
Provided
web-metrics analysis for the state of the art Wall Street Journal Online
websites,
Managed
hundreds of categories and customer segments, which include thousands of articles
added daily. Collected and analyzed metrics on established and prospective
customers and their usage. Intensively
used Omniture and RSI traffic analyzing applications to research user behavioral
patterns and trends.
Produced
statistical/quantitative analyses, ad hoc and circulating reports based on
advanced SQL queries. Applied various forecasting methods and
models in SPSS and Clementine to predict future outcomes. Exercised data mining techniques to identify new cross-sell and
retention opportunities. Defined customer targeting
and segmentation strategies to meet different business needs. Collaborated
with Editorial, Marketing, Programming, Business Development Departments and
vendors to define research and analytical requirements.
Was
responsible for maintenance and support of the web-based multi-dimensional data
warehouses (WSJ
Online, Barron’s Online, Verticals, and Rollups), defined business
rules and managed weekly submissions.
Supported and maintained the
intranet website – “Online Metrics and Reporting” (OMAR). Designed and
implemented report management module and optimized the online report publishing
procedure.
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07/01/2003 – 02/01/2004 SoftRus LLC, PA www.soft-r-us.com
Marketing and Web Analyst
Supported vertical market
strategy with ongoing evaluation of market trends, pricing, and competitors by
vertical market and geographic location. Used internal and external data to
estimate market sizes and opportunities. Collected customer information submitted through the registration forms
and generated by the web-log analyzing applications. Analyzed this information
and produced marketing reports to identify potential customer segments. Managed
direct e-mail marketing campaigns to promote new product versions and services.
The results of optimization were 150% web traffic increase and 20%
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04/04/2003- 07/01/2003 CIT
Group Inc , NJ
Financial
Services Department Analyst
Performed several data
analytical tasks, researching data for mismatches and calculation errors. Generated
multiple statistical and financial reports, using Advanced Loan System (ALS)
application. Produced data exports from IBM Mainframe, using Business Objects
reporting and data manipulation tool. Analyzed financial data and generated
various statistical reports using SAS and MS Excel. Performed advanced SQL data
manipulations on the Oracle 9i.
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01/01/2001 –04/04/2003 St. Alexander Nevsky Parish School,
Data Manager
Analyzed
data flow and business requirements to automate several document-management
processes in the school. Wrote functional specification for the business
process. Designed and implemented database solution to manage students,
grades, certifications and payment information. The Application produced
variety of reports and statistic information. Overall it improved the quality
of payments on 15%. MS Visual Basic was used for user interface, MS Access was
used for backend in first implementation and it was converted to SQL Server
later. Supported and administered school
website.
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01/01/1998 – 05/01/2001 Freelance
assignments, Somerset, NJ
Performed variety of small web-publishing projects, including corporate
home pages, data management forms and
reports. Technology used: MS Access, SQL Server, ASP, Jscript, VB
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07/15/1995-12/01/1997 “Piter” Publishing house
Database Analyst
Managed
marketing reports, including
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11/01/1992 – 07/01/1995 Association
"Spectron",
Market Research Analyst
Produced
reports from a variety of primary research surveys in Marketing/ Programming
Research, from company’s Marketing Campaign Management System. Performed
standard statistical data formatting and custom-designed statistical analyses.
Created analyses and reports in Excel and Crystal Reports.
